Herve Leger Executive Axed

THE Herve Leger executive who made damning comments this weekend about who should and shouldn't wear the fashion label's signature bandage dresses, "is no longer associated with the company," the company confirmed to us today.

Herve Leger by Max Azria - Autumn/Winter 2015-16

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Patrick Couderc - the former UK managing director of MJH Fashion, the London-based licensee of the Herve Leger brand - told The Mail on Sunday that, "Voluptuous women and those with very prominent hips and a very flat chest," should not wear the famous dress, the newspaper reports. Furthermore, he said that, "If you're a committed lesbian and you are wearing trousers all your life, you won't buy a Herve Leger dress. Lesbians would want to be rather butch and leisurely."

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Herve Leger by Max Azria - Autumn/Winter 2014-15

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The brand swiftly issued a statement saying that, "The Herve Leger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc's comments made in The Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination."